Content rules

These rules cover everything businesses and clubs put on SponsorLink: offers, descriptions, logos and images, sponsorship rate cards, and the SMS and email messages sent through us. SponsorLink is used by families and junior sport, so we keep it suitable for them.

Not allowed

• Offers or images for alcohol, gambling, tobacco or vaping, or other adult-only products unless the offer is marked 18+. 18+ offers are never shown or sent to members under 18, and are left out of club newsletters.
• Anything sexual, violent, hateful, discriminatory, bullying or threatening.
• Anything aimed at children that could harm them, or that asks a child for personal details or to meet.
• False or misleading offers - a discount you won't honour, hidden conditions, fake prices or fake reviews.
• Other people's personal information, or images of people (especially children) without permission.
• Logos, photos or wording you don't have the right to use.
• Scams, links to harmful sites, or anything illegal in Australia.
• SMS or email sent to people who haven't agreed to receive it, or without a way to opt out.

What we do

• Anyone can report a concern. We respond within 2 business days, and within 24 hours when a child's safety is involved.
• We can remove content that breaks these rules straight away, without notice. We email the account holder what was removed and why, and they can ask us to review it.
• Serious or repeated breaches can lead to an account being suspended or closed.
• We cooperate with the eSafety Commissioner and the police, including removal notices.

Sponsorship deals

Signage, newsletter and naming-rights arrangements on a club's rate card are agreed directly between the business and the club. SponsorLink is not a party to them, but the content shown on SponsorLink must still follow these rules.

These rules are part of our Terms of Service. Last updated 20 October 2026.